Our support

All the training, resources and expertise you need

Passionate and experienced 

What most people like about a franchise is the experience they can draw upon to launch a successful business without having to become an expert in everything, straight away. Over the last decade, we’ve set up over 50 franchisees with a support package we know works. We’re extremely proud of the training and support we offer and it’s one of the reasons we’re a bfa award-winning franchise.

Did you know that we are the only pet care franchise to have a vet nurse and solicitor on the team? Together with all the marketing, financial and practical training you receive, you can launch your new business with confidence.


We also lead the way when it comes to training and qualifications. The pet care industry is not regulated but we don’t believe that’s good enough so we regulate ourselves with only the best providers – City & Guilds for dog walking and pet sitting qualifications and Wiltshire College for animal care training. With us, you will receive practical hands-on training, as well as online learning.

Our franchisees come from a huge variety of careers, some have business experience but many don’t. With guidance from our WLP business, marketing and finance teams, you will have all the tools you need to hit the ground running. Not to mention a huge network of friendly franchisees who have done it all before that you can call upon for support.


We Love Pets launches 3 new franchises

If three's a crowd, then we certainly don't mind! We Love Pets is thrilled to announce the launch of three new franchises this month. What do a project manager, railway engineer, IT professional, and office manager have in common? More than you think! Franchisees...

Leading Ladies – The Future of Franchising

It’s no secret that the impact of the Coronavirus pandemic has negatively affected women at a disproportionate rate. It’s been widely reported that women have had more challenging experiences at home and work, and that their physical health and mental wellbeing have...

6 Reasons to Be Your Own Boss With a We Love Pets Franchise

Loving animals, great community and unlimited growth; 6 reasons to be your own boss with a We Love Pets franchise.

I’ve gone into franchising with my 18-year-old son – Tracey’s story

Mother and son franchisees Tracey and Jake went into business together during Covid following Tracey’s redundancy. Find out why they made the choice to run a franchise together and how they make it work.

“I expanded my business during lockdown” – Jo’s Story

During uncertain times for business, the launch of a new venture might feel risky, but for Trowbridge branch owner, Jo Mumford, the timing couldn’t be better! After two very successful years as a We Love Pets franchisee, Jo has launched We Love Pets Dog Grooming at her branch, the first dog grooming salon to open in the WLP network. 

“I broke free from corporate shackles” – Jenny’s Story

By her own admission, Jenny had a great job at Warner Bros. The pay was good, the perks were awesome, and the company offered solid career progression. Nearly eight years into her role as Recruitment Manager, Jenny gave it all up to be a We Love Pets franchisee. Why? Because she wanted a business that worked around her lifestyle.

“Work-life balance achieved!” – Tracey’s story

Over five years ago, Tracey left her job in Corporate Communications because it was making her ill. She was passing out every other day, exhausted, stressed and could no longer drive as a result. Things had to change and her health had to start coming first. Tracey’s work-life balance needed to be restored so she quit her 9-5, became a We Love Pets franchisee, and hasn’t looked back…

Starting a pet business at 50 – Jackie’s story

It can come at any time in our lives, that desire for change, for perhaps something more. We give so much during our younger years, not only to employers, but to friends and family as we endeavour to find out what we really enjoy doing for ourselves. For some, finding...

Think you’re too young to run a franchise? – Millie’s Story

‘Don’t be afraid and do what you love! You’re going to have to work for so many years that finding what you enjoy is essential in keeping happy. Never let your age prevent you from fulfilling your dreams, it’s just a number!’ We spoke to Millie White, newest We Love...

We Love Training

We Love Training is our online pet care training hub which gets you started on all the training you need to become a pet care professional. We offer a range of subjects across different levels, including City & Guilds accredited courses in partnership with Wiltshire College and University Centre (an OFQUAL accredited training provider). Our courses are a mixture of online learning with practical, hands-on training delivered in Wiltshire or Norfolk.


Marketing is a huge part of the support package we offer our franchisees. From branding and strategy to social media, local campaigns to online advertising and messaging to help you target new customers, our experts are always on hand to help.

Marketing training pet care franchise

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The extras

Jodie Hall We Love Pets Accountant


Jodie is our Head Office accountant and brings three year’s experience working for one of the Big Four to WLP. Jodie is a qualified chartered accountant and helps franchisees with funding applications as well as helping them to manage their accounts and maximise their profits. 

Walker Rose Solicitors


Nicola is the principal solicitor at Walker Rose Solicitors in London and also the go-to-solicitor for We Love Pets franchisees. Should you ever need legal advice, Nicola is available to offer her expertise and specific knowledge of WLP for free or a reduced fee to give you complete peace of mind.

Veterinary training We Love Pets


Chelsey trained to be a vet nurse in Canada and moved to the UK in 2014. She’s worked as a vet nurse for ten years and is currently at a vet’s practice in Wiltshire as well as teaching vet nurse courses. Chelsey keeps us informed of veterinary issues and will help you with any medical questions or advice.

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