The package

What’s included with a WLP franchise?

More than just a business…

What you get with We Love Pets is so much more than a business in a box. Our market-leading franchise package not only gives you everything you need to launch a successful business straight away, but you’re also becoming part of a national, innovative brand with a reputation for high standards and friendly, personal service. We reward your investment by making one of our own in you as a pet care professional and valued member of our network too.

Our award-winning franchise package includes unrivalled training provided in partnership with Wiltshire College & University, an OFQUAL accredited organisation. Our pet care standards are second to none so we always ensure that our franchisees and their staff are trained by the best in the business. As a We Love Pets franchisee you also receive specialist support from a solicitor, vet nurse and animal care expert. And to make life easy, you’ll get a free iPad to manage all your business admin in one place. 



City & Guilds qualifications

You and any business partner will receive a Level 2 certificate of competency in dog walking from City & Guilds. 

Practical animal care training

You’ll be certified in pet first aid and will receive animal care training by Wiltshire College & University.

Franchise Support from We Love Pets

Financial growth & sales strategy

Understand targets and trendlines and set performance goals with our step by step sessions. 

Converting & keeping customers

Get to know your customers and what makes them tick with our marketing masterclasses.

Recruitment & team development

We’ll help you recruit the best people and keep them motivated with training and development.

Business admin and accounts

Business admin & accounts

How to keep on top of all the essential admin you need to know and work more efficiently.

Business set up

Everything you need to launch with a bang

Exclusive territory

Where your branch will operate.


Your essential licence under We Love Pets for your territory.

Extensive online resources

An infinite supply of online learning and support materials including videos and training courses.

Dedicated webpage and maintenance

Every branch has its own webpage with optimised, local content which is constantly reviewed and updated by our team.

Search Engine Optimisation

Hit the ground running with good SEO on local and pet care terms.  

Online marketing

We take care of your whole online presence so that new customers know how to find you, plus you will benefit from our national marketing campaigns too.

Google Ad campaign

You will receive a free Google Ads campaign for a whole month as your branch launches to give you maximum exposure online.

Social media set up

We set up all of your social media pages ready for you to update them with the fun things you are up to.

Police Disclosure Certificate

For your customers’ peace of mind.

First year insurance

Insurance to cover yourself, the pets and the public.

500 business cards

Premium quality business cards ready for you to spread the word.

1000 premium leaflets

Promotional leaflets designed and tailored for you and your branch.

Job adverts

We’ll help you recruit staff from the get-go with job adverts we know capture the right kind of candidates.

IT set up

All of the computer admin taken care of so you can focus on doing what you love.


Uniform for all weathers to keep you warm, protected and on brand!

Local and national marketing

Our marketing support is one of the biggest strengths of owning a We Love Pets franchise. We’re constantly working on our brand positioning, materials and image which gives our franchisees the best possible start. With the help of our national marketing on policies that matter to us, plus our experience of delivering multichannel, targeted campaigns, your branch benefits from having an established name people trust before it has even opened.

At a local level, we’ll provide all of the assets you need to publicise your business. We’ll help you to plan your local marketing strategy and provide you with training in social media, PR, content, brand, PPC, data insights and much more. You’ll also receive 1000 flyers, 500 business cards and some magazine adverts to get you started, plus our top 10 tried and tested tips for promoting your business locally.

online resources

Online resources

Our network is constantly growing, so communication is absolutely key to keeping us all connected. There’s no limit to the ways in which head office, staff and franchisees keep updates, ideas and feedback flowing. You will be using your free tablet to access our online platforms where we share knowledge within a fun, friendly and familiar environment. Our intranet is bursting with helpsheets, videos, training materials and much more. 

And it doesn’t stop there…

we love pets team

Annual conference

Every year we host our annual conference which is a chance for franchisees, head office staff and industry experts to get together, learn and celebrate everything we have achieved together. We spend the day in fun, interactive workshops in sales, marketing, accounts and animal handling, along with plenty of networking and special franchisee awards given at the end.

Franchisee feedback

We are an innovative, forward-thinking franchise and we keep our franchisees involved in our evolution by discussing our new ideas  and if necessary, trialling and investigating further with them. This approach helps us make decisions that are inclusive and collaborative, keeping franchisees involved at every step and making sure they’re moving forward with us.  

step up

Step Up workshops

For our franchisees who want to accelerate their growth, our Step Up workshops offer the advanced training you need to push through to be one of the the top performaing branches in our network. We’ll help you set ambitious and realistic growth targets as well as give you the inside track on how to out-do your competitors and use data insights to target new customers.

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