The package

What’s included with a WLP franchise?

More than just a business...

When you join We Love Pets, you’ll get so much more than just a ‘business in a box.’ Not only does our market-leading franchise package offer everything you need to launch a successful business straight away, but you’ll also become a part of our national, innovative brand and supportive family-style network.  

Explore more of what the package offers in the dropdowns below.

What do you get?

We’ll work with you to map out an exclusive territory where your branch will operate. You’ll be given an area unique to you, with rights to trade. 

We’ve made it easy to get up and running! During your first year, we’ll cover: 

  • Your essential licence under We Love Pets for your territory.
  • A year’s worth of insurance to cover yourself, the pets and the public.
  • For your customers’ peace of mind, we’ll organise your Police Disclosure certificate.
  • Branded uniform items so you can represent We Love Pets on dog walks, customer visits, or just while out and about!
  • We’ll set up all of your social media pages ready for fun pet photos and general pup-dates from your branch. 

Our pet care standards are second to none so we always ensure that our franchisees and their staff are trained by the best in the business. 

Our award-winning franchise package includes unrivalled training provided in partnership with an OFQUAL accredited organisation.

We also offer a selection of online learning and support materials, including videos and training courses, through our learning management system, Novabright 

We want to help you get your name out in your community, so we provide various paid advertising services for your benefit. We use online media outlets, such as Facebook, Google, and other emerging platforms, and a free Google Ads campaign is included to give you maximum online exposure. 

Additionally, our in-house graphic design team are continuously creating printable and digital assets, like premium quality business cards and promotional leaflets designed and tailored for you and your branch. 

You won’t have to go it alone; our support network is second to none!

  • Hit the ground running with pre-established search engine optimisation (SEO) for your local area and relevent pet care terms.
  • Continuous maintenance of your branch area landing page through updated content and webpage health checks. 
  • Your online marketing will benefit from our national campaigns and we’ll help guide new customers to your branch.
  • We’ll help you recruit staff from the get-go with job adverts that we know will capture the right kind of candidates. 
  • Our franchise family is connected through an internal social platform, where you can ask questions and get advice from members of the network.
  • Not great with tech? We provide ongoing assistance with IT support so you can focus on doing what you love! 

The best thing about innovative technology is that it can make our lives easier, here’s how we use it:

  • We use a custom-built Customer Relationship Management System (CRM) to help our franchises manage enquiries and customer conversion in one easy place. 
  • Our network utilises a company-wide intranet and internal social platform for sharing workplace updates, as well as storing forms, links, documents, and assets.
  • Our tech team has created a dynamic website that is innovative in both design and function, using machine learning to measure and utilise data analytics.
  • And, each branch has its own individual webpage with optimised, local content that is continuously reviewed and updated by our team. 
  • Interactive online training courses developed by animal care professionals and delivered through our in-house learning management system, Novabright 
1 Practical animal care training
2 Financial growth & sales strategy
3 Converting & keeping customers
4 Recruitment & team development
5 Business admin & accounts
Practical animal care training

Practical animal care training

You’ll be certified in pet first aid and will receive animal care training by Wiltshire College & University.

Practical animal care training
Financial growth & sales strategy

Financial growth & sales strategy

Understand targets and trendlines and set performance goals with our step by step sessions.


Financial growth & sales strategy
Converting & keeping customers

Converting & keeping customers

Get to know your customers and what makes them tick with our marketing masterclasses.

Converting & keeping customers
Recruitment & team development

Recruitment & team development

We’ll help you recruit the best people and keep them motivated with training and development.


Recruitment & team development
Business admin & accounts

Business admin & accounts

How to keep on top of all the essential admin you need to know and work more efficiently.


Business admin & accounts

And it doesn’t stop there…

Annual conference

Every year we host our annual conference which is a chance for franchisees, head office staff and industry experts to get together, learn and celebrate everything we have achieved together. We spend the day in fun, interactive workshops in sales, marketing, accounts and animal handling, along with plenty of networking and special franchisee awards given at the end.

Franchisee feedback

We are an innovative, forward-thinking franchise and we keep our franchisees involved in our evolution by discussing our new ideas and if necessary, trialling and investigating further with them. This approach helps us make decisions that are inclusive and collaborative, keeping franchisees involved at every step and making sure they’re moving forward with us.

Step Up workshops

For our franchisees who want to accelerate their growth, our Step Up workshops offer the advanced training you need to push through to be one of the the top performaing branches in our network. We’ll help you set ambitious and realistic growth targets as well as give you the inside track on how to out-do your competitors and use data insights to target new customers.

Is a franchise right for you?